Create more conversation, engagement, clients
by telling more of your stories.
Not just the happy-sunshine-and-rainbows stories, I'm talking real ass stories that make your people feel more connected to you and your values, curious about what you do, & clearer about how you can help them.
You're invited to
Selling with Stories
A 3-hour workshop teaching you how to sell with your stories, what stories to use, and to thread in sales, and why it builds a deeper connection with your audience, earns their trust, and creates a unique brand with a reputation for authenticity.
Friday, January 31st from 10:00am - 1:00pm PST (1:00pm - 4:00pm EST)
I still remember the first time that I shared that it took me
10 years to finish college and was on academic probation the majority of the time -- on my IG Stories.
I felt so conflicted.
I was proud of myself for sharing and embarrassed by it too.
But then, I got flooded with DMs, booked sales calls, and tons of comments people who connected deeply with my words.
My perspective shifted.
When you own your story,
you own your authentic self.
When you own your story, you own the current version of yourself.
The shame melts away every time you tell it.
And the confidence it creates is contagious.
During this workshop, I'll teach you the formula to sharing your stories as a habit. You'll be infusing storytelling without making you at the center of it.
You'll create more potent, powerful content, faster.
Here's what you'll learn at
Selling with Stories Workshop
- Storytelling & Sales Psychology: We'll start by break down how stories play a role in selling your offer and creating content that is relevant to your ideal client. You'll learn what your audience is attracted to and how to incorporate that into your content, translate from content to becoming a signed client. Lastly, you will identify
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Discover & Collect a Variety of Brand & Business Building Stories: During this training, you will learn your core origin stories, how to build a brand and reputation around them, and learn how and when to use it in content and speaking gigs. You will learn how to connect them to your audience in a stronger, deeper way -so brand new people understand you, your values, your expertise, and your offers, from the get!
- My Storytelling Framework (this is new!): I will share a deep dive into the story telling framework that has helped me and my clients create hundreds of thousands of dollars. This simple framework is designed to help you write copy freely, that creates connection with your current audience, conversation with new followers, and conversions.
- Sticky Story Scale: Your transformation story is not the only story you should be telling. During this part of the workshop, you'll learn how to make any story drive sales. You'll learn how to create a captivating piece of content from the simplest stories and how to share it with your audience in a way that drives deeper emotion.
- LIVE Hot-Seat Coaching: Get 1:1 coaching on your content, business, storytelling, and of course, mindset. Ask Cat any questions you want when you participate.
- Q&A Session: Ask questions, get feedback on how to use your stories, what your business needs to grow online, and how to leverage your stories for speaking gigs, podcast interviews, and all types of content.
What you will also receive at the workshop:
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Selling with Stories Workbook: A simple, PDF workbook that lays out exactly what I teach in the workshop, guiding you through exercises and questions to get your ideas, stories, and thoughts on paper.
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100 Storytelling Content Prompts: A guide with 100 types of stories almost every single creator, creative, and business owner has in their back pocket but doesn't even know it. They will bring out your best content & copy
- 10 ChatGPT Repurposing Prompts (you can use on rotation) These prompts are instructions for ChatGPT to repurpose your current copy or content (with instruction to keep content authentic & on brand, prioritizing stories).
- 5 prompts to turn your copy into scripts using my storytelling process
- 5 prompts to turn your video into copy using my storytelling process
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Access to Full Replay & Materials, forever.
**This program is FREE for all Show Up Real Clients & Private Clients of Cat Del Carmen.
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Your vulnerability doesn't make you weak,
it makes you a leader.
Feel confident to share your stories openly, on your next webinar, IG live or on stage -- you'll instantly attract audiences with your confidence and you'll give them permission to share theirs too.
And that energy exchange is how money is made.
Money Making Story Tellin'
You have stories to tell, let me give you the framework to tell them.
There is one strategy that I have used my entire business that has helped me write, create, and sell my coaching authentically, ethically, and simply --- telling my stories, relating them back to clients biggest challenges, and offering solutions.
Industry Leaders are Storytellers.
When you know how to tell stories, you stayyyy prepared for podcast interviews, speaking opportunities, and going live. It will become natural for you to relate your stories to your audiences biggest challenges, connect to where they are in their journey, and establish yourself as am authentic expert.
Here's what I see a lot of when it comes to
storytelling (that I do not recommend)
- ONLY Telling the POSITIVE Stories: Most people think only big transformation stories sell. So they focus a lot on the big result and big wins, when in reality --- people want to know the simple, mundane stories. They want the full picture, not just the wins. I'll teach you the types of stories convert and connect you with your audience faster.
- Trauma Dumping: Being vulnerable and sharing realities are a beautiful thing but there is a way to do it and a way to NOT do it. There is a fine line between being in service to people versus dumping your bad energy on your audience.
- Thinking Your Story is About You: If you want to tell your stories and connect with your audience in a deeper way, you stories aren't all about you. They are about your audience, clients, and anyone interested in working with you.
- Not SELLING: Telling an impactful story without giving your audience another place to go after is like being invited to a party and not being offered a drink. Selling is SERVICE and inside Selling with Stories, I'll teach you how to create call to actions that are authentic and converting.
It's an easy content shift because the stories are yours.
